Parallax BI

Parallax BIParallax BIParallax BI
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Parallax BI

Parallax BIParallax BIParallax BI
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About Us

team collaboration

ARTICULATE THE PROBLEM

ARTICULATE THE PROBLEM

ARTICULATE THE PROBLEM

 Sometimes defining the problem is harder than the analysis.  Proper alignment between you and our business and management consultant team is critical for the successful implementation of your advanced marketing science solution.

developing a solution

FORMULATE A SOLUTION

ARTICULATE THE PROBLEM

ARTICULATE THE PROBLEM

Analytics solutions are all custom.  It is critical that we utilize our past successes and experiences to formulate a business intelligence solution that will deliver the necessary knowledge.

marketing performance measurement

INSIGHTFUL ANALYSIS

INSIGHTFUL ANALYSIS

INSIGHTFUL ANALYSIS

The linchpin of any analytics project is the pre-planning, which when executed correctly leads to successful advanced marketing science and business intelligence solutions.  No matter the tool or methodology utilized, if it does not produce insightful results then the effort is fruitless.

management consultant team

RESULTS TO ACTION

INSIGHTFUL ANALYSIS

INSIGHTFUL ANALYSIS

Our business and management consultant team client side experience is critical in being able to turn analysis results into business intelligence .  

Our Services

analyst at work

Performance Analytics

Data Governance 

Integrated Analytics Measurement Development 

Platform Integrations 

Report Development 

Execution 

Ad Hoc Analysis

Business Intelligence

marketing performance measurement

Advanced Marketing Science

Predictive Modeling 

Advanced Marketing Science

Data Aggregation 

Attribution 

Segmentation & Clustering 

Behavioral Modeling 

Hypothesis Testing 

Multivariate Test Design

AI and machine learning predictive algorithms

Business Intelligence

Data Visualization 

Website Tracking 

Display Media Platforms 

Paid Search Platforms 

Social Media Platforms 

Third-Party Competitive Intelligence 

Attribution Platforms

Business Intelligence tools

marketing performance measurement

Research

Ad Effectiveness 

Brand Loyalty 

Satisfaction Concept Testing 

Path-to-Purchase Analysis 

Voice of the Consumer

Frequently Asked Questions - Working with Parallax Business Intelligence

How does Parallax BI engage?

Parallax BI practices a pragmatic, cross-disciplinary approach that is technology-neutral and focused on the bottom-line.  We dig deep into our client’s data archives seeking usable information.  We analyze this internal data and available external data to understand the enterprise-wide, lifetime profitability dynamics. We develop and implement practical advanced marketing science solutions that maximize return on investment and business intelligence .  We repeat the above steps, with increasing sophistication, to create the continual feedback loop while using sophisticated ML and AI techniques. 


Why use Parallax BI?

Often our business and management consultant team works with clients who are just unsure of how to extract the business intelligence that exists intrinsically in their data. Our unique experience spans multiple industries in the areas of marketing and risk analysis, systems and database integration and product and business development. Our client side expertise is a critical component in providing effective advanced marketing science solutions.  


Because of our unique experience, we are confident we can assist in resolving your challenges. We deliver cost-effective solutions in a timely manner by applying the information you own to solve your business issues. Our pragmatic approach is focused on delivering continued results for our clients. 

What is the expected solution?

It is our goal to design and implement advanced marketing science solutions that utilize the data and technology you possess today. We passionately respect the investment  you are making in generating marketplace results and our business and management consultant team will partner with you to ensure success. 

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