About Us

Parallax BI practices a pragmatic, cross-disciplinary approach that is technology-neutral and focused on the bottom-line.  We dig deep into our client’s data archives seeking usable information.  We analyze this internal data and available external data to understand the enterprise-wide, lifetime profitability dynamics. We develop and implement practical advanced marketing science solutions that maximize return on investment and business intelligence .  We repeat the above steps, with increasing sophistication, to create the continual feedback loop while using sophisticated ML and AI techniques. 

Often our business and management consultant team works with clients who are just unsure of how to extract the business intelligence that exists intrinsically in their data. Our unique experience spans multiple industries in the areas of marketing and risk analysis, systems and database integration and product and business development. Our client side expertise is a critical component in providing effective advanced marketing science solutions.  

Because of our unique experience, we are confident we can assist in resolving your challenges. We deliver cost-effective solutions in a timely manner by applying the information you own to solve your business issues. Our pragmatic approach is focused on delivering continued results for our clients. 

It is our goal to design and implement advanced marketing science solutions that utilize the data and technology you possess today. We passionately respect the investment  you are making in generating marketplace results and our business and management consultant team will partner with you to ensure success.