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Sometimes defining the problem is harder than the analysis. Proper alignment between you and our business and management consultant team is critical for the successful implementation of your advanced marketing science solution.
Analytics solutions are all custom. It is critical that we utilize our past successes and experiences to formulate a business intelligence solution that will deliver the necessary knowledge.
The linchpin of any analytics project is the pre-planning, which when executed correctly leads to successful advanced marketing science and business intelligence solutions. No matter the tool or methodology utilized, if it does not produce insightful results then the effort is fruitless.
Our business and management consultant team client side experience is critical in being able to turn analysis results into business intelligence .
Integrated Analytics Measurement Development
Ad Hoc Analysis
Advanced Marketing Science
Segmentation & Clustering
Multivariate Test Design
Display Media Platforms
Paid Search Platforms
Social Media Platforms
Third-Party Competitive Intelligence
Business Intelligence tools
Satisfaction Concept Testing
Voice of the Consumer
Parallax BI practices a pragmatic, cross-disciplinary approach that is technology-neutral and focused on the bottom-line. We dig deep into our client’s data archives seeking usable information. We analyze this internal data and available external data to understand the enterprise-wide, lifetime profitability dynamics. We develop and implement practical advanced marketing science solutions that maximize return on investment and business intelligence . We repeat the above steps, with increasing sophistication, to create the continual feedback loop while using sophisticated ML and AI techniques.
Often our business and management consultant team works with clients who are just unsure of how to extract the business intelligence that exists intrinsically in their data. Our unique experience spans multiple industries in the areas of marketing and risk analysis, systems and database integration and product and business development. Our client side expertise is a critical component in providing effective advanced marketing science solutions.
Because of our unique experience, we are confident we can assist in resolving your challenges. We deliver cost-effective solutions in a timely manner by applying the information you own to solve your business issues. Our pragmatic approach is focused on delivering continued results for our clients.
It is our goal to design and implement advanced marketing science solutions that utilize the data and technology you possess today. We passionately respect the investment you are making in generating marketplace results and our business and management consultant team will partner with you to ensure success.