About Us
Parallax BI
Often we work with clients that are just unsure of how to extract the insight that exists intrinsically in their data. Our unique experience spans multiple industries in the areas of marketing performance measurement and risk analysis, systems and database integration and product and business development. Our client side experience is a critical component in providing effective solutions - especially in the area of AI and machine learning predictive analytics.
Because of our unique experience our business and management consultant team is confident that we can assist in resolving your challenges. We deliver cost effective solutions in a timely manner by applying the information you own to solve your business issues. Our pragmatic approach is focused on delivering continued results for our clients.
We solve problems today!
RECENT WORK
Marketing Optimization
Marketing Optimization
Marketing Optimization
- Retail Banking - Institution with 165 rural and urban branches requiring mail and digital new customer acquisition strategies and tactics. Defined new customer segments driven by demographic and geographic location data, resulting in more than 80,000 new accounts while reducing cost-per-account and improving customer engagement. The suc
- Retail Banking - Institution with 165 rural and urban branches requiring mail and digital new customer acquisition strategies and tactics. Defined new customer segments driven by demographic and geographic location data, resulting in more than 80,000 new accounts while reducing cost-per-account and improving customer engagement. The success of this program was derived from implementation of robust marketing performance measurement systems and the incorporation of machine learning predictive modeling.
- Medical Lead Generation - Optimized digital spend at the market level to generate cost-effective new customers for physicians throughout the US, generating over 7,000 patients at cost of $56 per customer. Our business and management consultant team derived key market insight that is key to this clients future plans.
Transforming Data
Marketing Optimization
Marketing Optimization
- Banking - Utilizing transactional consumer and small business checking account data, developed segmented risk models to facilitate loan offers for up to 400,000 customers who did not have established credit yet would be profitable candidates. Our business and management consultant team uncovered a unique market solution to evaluate risk f
- Banking - Utilizing transactional consumer and small business checking account data, developed segmented risk models to facilitate loan offers for up to 400,000 customers who did not have established credit yet would be profitable candidates. Our business and management consultant team uncovered a unique market solution to evaluate risk for the unbanked market.
- International Banking - Developed credit bureau attributes for the Mexican market similar to what we have in the US for risk modeling. Developed from raw credit files, we generated over 1,000 attributes. This solution helped the banks implement better credit policy as well as AI and machine learning predictive modeling solutions.
Predictive Analytics
Marketing Optimization
Predictive Analytics
- Banking - Developed a “universal credit score” using internal and external customer data. This machine learning predictive score was implemented to evaluate consumer credit applications at every touchpoint for all consumer loan products, resulting in 49% increase in loan balances with an associated 10% reduction in net credit losses with
- Banking - Developed a “universal credit score” using internal and external customer data. This machine learning predictive score was implemented to evaluate consumer credit applications at every touchpoint for all consumer loan products, resulting in 49% increase in loan balances with an associated 10% reduction in net credit losses within 4 years of implementation.
- Integrated Marketing - Resuscitated an integrated marketing affinity program by optimizing the mail component utilizing a machine learning predictive model as well as implementing accurate marketing performance measurement including lead attribution process to measure the effectiveness of dozens of lead sources.